Jack Daniel's Old No. 7 is a Tennessee whiskey made in Lynchburg, Tennessee at 40% ABV, and the distinction between Tennessee whiskey and bourbon is the interesting part. Before it goes into the barrel, the spirit is filtered drop by drop through ten feet of sugar maple charcoal — the Lincoln County Process. That step, not the mash bill, is what makes it Tennessee whiskey.
What the charcoal does is strip out harsher compounds, which is why the whiskey arrives softer and sweeter than a comparably priced bourbon. In the glass you get vanilla and caramel from the charred new oak barrels, a distinct banana note the distillery is known for, and light smoke on a mellow finish.
That softness is why it works in so many places. Neat or over ice it is approachable rather than demanding; with cola it is arguably the most ordered highball in the world; in a whiskey sour the vanilla and lemon fit together neatly.
It is the safe whiskey to put on a table for a group, because almost nobody dislikes it and nobody needs it explained. 247BOOZE delivers Jack Daniel's 24 hours a day, 7 days a week across our active service areas.